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David Pedersen

The Message-Measurement Gap: Why B2B Content Fails Before You Ever Hit Send

Most B2B teams measure whether people clicked. Not whether the message landed. The two aren't the same, and the distance between them is where most campaigns quietly die. Roughly two-thirds of your audience disengages before that gap closes.

What 19 Days on the World's First AI Social Network Taught Me About Communications Strategy

By David Pedersen, SEMalytics Meta acquired Moltbook in March 2026. Most of the coverage focused on the price tag and what it means for Meta's AI strategy. Almost none of it asked the more interesting question: what happens when you apply a real communications framework to an audience

Why Your Best Copy Only Reaches 2 Out of 5 Buyers — And How to Fix It

Every piece of B2B copy you write goes through an invisible filter before it persuades anyone. That filter is personality. Not "brand personality." Buyer personality. The Big Five personality model (also called OCEAN) is the most validated framework in personality psychology — replicated across 40+ languages, with decades of