Know When Your Messaging Gets Worse. Get the Fix.

Personality-Aware Monitoring · Scoring · Weekly Fixes

COS watches your site copy, scores it against all five buyer personality types, and surfaces your top fixes each week, each rewrite with a coverage score that proves it hit the mark. Other AI guesses at your audience. COS measures them and shows you the number.

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SEMalytics is the Seattle-based B2B SaaS company behind COS, a personality-aware messaging system that monitors, scores, and fixes B2B marketing copy against your audience's personality coverage. Continuous monitoring, not just point-in-time.

Built on 860+ peer-reviewed studies in personality psychology, persuasion science, and communication effectiveness.
Costa & McCrae (personality) • Cialdini (persuasion) • Kahneman (decisions) • Petty & Cacioppo (processing routes)
"Your report has basically become mandatory reading for all leaders in the company."
Sean Gwaltney, Sr. Director Product Marketing, Qumulo

Content Intelligence in Action: Same Message, Rewritten, Then Scored.

Before: COS Score 3.4/10

"Our major AI platform uses modern machine learning to simplify your workflows and boost productivity."

Before: Coverage 28%. Only activates High-Openness buyers. COS identifies the missing triggers and rewrites it, scored before it reaches you. Not just a suggestion.

After: COS Score 9.1/10

"Your sales team spends 12 hours a week on admin. Our clients cut that to 3. Here is how one team did it in 30 days."

After: Coverage 91%. Numbers activate analytical buyers. The timeline anchors cautious ones. "Team" engages relationship-oriented readers. COS scored and rewrote this: coverage jumped from 28% to 91%.

COS scorecard showing engagement score, target audience profile, and what's working in the analysis

How COS Monitors and Improves Your Messaging

1

Connect Your Site

Point COS at your site. It crawls your pages and builds a personality-coverage baseline across all five OCEAN dimensions.

COS input area—paste your marketing content, website copy, or any business content to analyze
2

Get Your Baseline Score

COS scores every page against all five buyer personality profiles (the OCEAN dimensions behind psychographic marketing). You see the number across your whole site, not just individual drafts.

COS analysis results showing what's working, improvements needed, and a quick take summary
3

Weekly Fixes, SEO-Safe

Every week: your three highest-impact rewrites, each SEO-preservation checked before surfacing. Coverage score before and after: the number confirms it worked.

COS next steps—actionable follow-up suggestions including research variants and follow-up sequences

Explore the Frameworks Behind COS

COS measures content against four research-grounded frameworks. Each framework below covers one of them in depth: what it is, how to apply it, and how to verify your copy actually hits the audience it targets. Want to see it on your own copy first? Try the free Cold Outbound Analyzer. Paste any email (subject + body) and get a full-framework score. No signup, 3 analyses per day.

Psychographic Marketing

Target audiences by how they think, not just who they are. The complete OCEAN-based framework for audience profiling and copy adaptation.

Read the guide →

Ideal Customer Profile (ICP)

Build an ICP with a psychographic layer that turns account profiles into a personality-aware copy brief. ICP vs buyer persona, framework, validation.

Read the guide →

Marketing Psychology

The persuasion principles and emotional triggers that drive response. Cialdini, decision science, and how to audit copy for coverage.

Read the guide →

Content Intelligence

The measurement layer. Score copy against personality coverage and engagement triggers before publishing, not after.

Read the guide →

Simple Pricing

Early Adopter Pricing
Solo
$24.50/mo

50 analyses/month • PDF exports

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Team
$99.50/mo

Unlimited analyses • 5 users

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Enterprise
Custom

API access • Custom integrations • Dedicated support

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7-day free trial on all plans. Cancel anytime. No contracts, no awkward conversations.

Frequently Asked Questions

Is this ethical? Is personality-based marketing manipulation? +
Think of it like learning Spanish. You're not manipulating Spanish speakers, you're meeting them where they are. COS has built-in guardrails: high-pressure manipulation tactics score poorly in our framework. We focus on connection, not deception.
How is COS different from asking ChatGPT to review my content? +
COS scores and rewrites copy too. That's not the difference. The difference is the measurement layer. ChatGPT pattern-matches to training data, so you have no idea how well its output maps to your buyers. COS constrains every rewrite to hit all five buyer personality types simultaneously, then scores the result against peer-reviewed frameworks. You get the fix plus the coverage number that proves it worked. ChatGPT can't produce that number because it has no psychological measurement layer.
Do you offer refunds if COS does not help? +
Every plan starts with a 7-day free trial. Cancel before it ends and you won't be charged. If you continue and aren't satisfied, email us within 30 days for a full refund. No questions asked.
Is my content private and secure? +
Your project content (Brand Voice, Personas, Files, Instructions) is encrypted at rest with a key your browser holds. We have no way to decrypt it. Chat and analysis run on the Anthropic Claude API; Anthropic's API terms prohibit using your prompts for training. Data is hosted in the U.S. See full Trust & Security details →

Most AI Copy Hits 40–50% Personality Coverage by Accident

COS hits 70%+ by design and delivers the score to prove it. Stop guessing which buyers your messaging connects with. The number tells you before you publish.

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7-day free trial  ·  Cancel anytime