What does the ad copy analyzer measure?

It scores your ad copy across four communication frameworks: Engagement (emotional pull and arousal regulation), Personality fit (OCEAN match to your audience), Strategic Clarity (does the message align with the business goal), and Framing Strategy (cognitive frames and positioning). You get a 0–10 score on each plus specific gaps to fix.

Does this work for Google Ads and Facebook Ads?

Yes. The scoring framework applies to any text-based ad creative: Google Search, Facebook, Instagram, LinkedIn, display. Set the platform when you paste your ad so the platform-fit dimension calibrates correctly.

Is this an ad copy generator?

No. It scores ad copy you already have — written by you, an AI tool, or an agency. The tool's job is to tell you whether the copy will land psychologically before you spend, not to generate more drafts.

How much does it cost?

Free, with a fair-use rate limit of 3 analyses per day per IP. No signup required to see scores. Email is only requested if you want to download the analysis as a PDF.

Free Ad Copy Analyzer — Score Your Ad Before You Spend

Why score ad copy before you spend?

Behavioral targeting gets your ad in front of the right person. The copy decides whether they engage. Most ad copy testing happens after launch — you run the variants, wait for click data, kill the loser, iterate. The problem is you're burning budget on every cycle before you know what failed and why.

This free ad copy analyzer compresses the cycle. Paste a Google ad, a Facebook ad, a LinkedIn promoted post — whatever format you're testing — and the tool scores it across four communication frameworks: Engagement, Personality fit, Strategic Clarity, and Framing Strategy. The 0–10 dimensional scores show exactly which psychological levers your copy pulls and which it misses for the audience you defined.

What the four frameworks measure

Engagement (HAPE): the emotional pull of the copy — how it activates curiosity, identity, social connection, agency, validation, and the other engagement vectors. Low Engagement scores show up as copy that reads as competent but flat.

Personality fit (Big Five / OCEAN): how the copy maps against your target audience's personality profile across Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. A high-Conscientiousness enterprise buyer responds to specifics and proof; a high-Openness early-adopter wants concept and implication. Mismatch on this axis is why ads with strong targeting still underperform.

Strategic Clarity: does the message align with a coherent business outcome? Ad copy that's clever but unclear about what action it wants — or what category the product is in — scores low here. Strategic Clarity is the discipline gap between "fun ad" and "ad that converts."

Framing Strategy: which cognitive frame is the copy operating in? Loss-aversion, identity, status, social proof, scarcity, possibility — the frame shapes how the offer lands. The analyzer surfaces the primary frame and flags when the frame fights the audience's decision style.

Use this before you launch a Google Ads or Facebook Ads campaign

For paid-search work — Google ad copy — the analyzer flags the gap between specifics-language and benefit-language that often hurts high-Conscientiousness enterprise buyer ads. For Facebook ad copy, the personality-fit dimension catches when copy written for a single decision-maker ignores the social-proof signals high-Agreeableness audiences need. For LinkedIn promoted posts, the analyzer surfaces when the platform-default credentialing frame is undercutting the actual offer.

Set the platform when you paste the ad. The frameworks adjust for platform-specific format constraints (character limits, structural conventions) so a Google headline doesn't get scored against the same yardstick as a long-form LinkedIn post.

This is not an ad copy generator

The tool deliberately doesn't generate more ad drafts. The market is saturated with ad copy generators — Jasper, Copy.ai, Writesonic, every AI writing tool. The gap they leave open is whether the output actually lands psychologically with the audience you targeted. The ad copy analyzer fills that gap. You bring the copy (yours, your agency's, your AI tool's, whatever); the analyzer tells you whether it will work.

Want the full COS analysis with rewrite guidance? Sign up for COS to get framework-specific rewrites for every gap the analyzer surfaces, plus 200 analyses per month.

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How the scoring works

The analyzer wraps the same four-framework engine used inside the COS platform — the engine that powers enterprise ad copy scoring for paid teams. The free tier runs the full analysis once per request (no LLM tricks, no stripped-down model), capped at 3 analyses per IP per day. Higher volume + the rewrite layer + score history live in the paid product.

The scoring is calibrated on 860+ peer-reviewed papers of communication and personality psychology research — not a vibes-based "ad rater" trained on a corpus of marketing tweets. That's why the dimensional breakdown is actionable: each low score points to a specific psychological gap with a known fix vocabulary.

What to do with a low score

Low Engagement: rewrite the headline to activate a sharper engagement vector — curiosity gap, identity signal, or efficacy claim. Don't just add adjectives; change the emotional architecture.

Low Personality fit: identify which OCEAN dimensions your audience scores high on and rewrite the body to address them. High-Conscientiousness audiences need specifics + proof; high-Agreeableness audiences need peer validation + team-outcome framing; high-Openness audiences need concept + implication.

Low Strategic Clarity: rewrite the CTA and the value proposition. Often the fix is removing options ("Learn More" + "Get Started" + "Talk to Sales" creates clarity drag) and tightening the category claim.

Low Framing Strategy: pick a different cognitive frame. If the current frame is benefit-claim ("Save 30% on…"), try identity ("For ops leaders who…") or possibility ("What if your team…"). The right frame depends on where the buyer is in the decision cycle.