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brand-voice

A collection of 1 post
Orange star shapes progressing with arrows toward a flat grey rectangle, representing AI copy drifting to generic statistical output.
brand-voice

The Personality Drift Problem: Why AI Copy Gets Blander the More You Scale It

Six months into AI-assisted copy generation, most marketing teams notice the same thing: the output doesn't feel like them anymore. The outputs are technically correct. Grammatically clean. Professionally toned. The message architecture is there. But something specific has gone out of the copy. The sentences that used to
07 Aug 2026 6 min read
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