SEMalytics: Content Optimization System
Score your content before it ships. 8 dimensions. 860+ peer-reviewed papers. No guessing.
Most content tools optimize one axis. Grammarly checks grammar. Jasper writes without audience grounding. SEMrush ranks keywords. SEMalytics scores what you write against 8 dimensions grounded in 860+ peer-reviewed papers on personality psychology and persuasion science. Paste a draft, paste a URL, or analyze before publish. See where it lands before it goes out.
You paste a sales email, a LinkedIn post, an ad, or a landing page. You name the audience (a job title is enough; SEMalytics infers the rest). SEMalytics returns scores across 8 dimensions, the specific rewrites that would move them, and a one-line lead insight you can act on right now. Analyses export as PDF, DOCX, Markdown, CSV, or plain text.
The 8 dimensions
- Engagement. Emotional triggers that drive response: impact, novelty, relevance, social proof, urgency. Scored against the engagement psychology literature.
- OCEAN personality fit. Whether the copy matches how your audience processes information across the Big Five dimensions. A high-Conscientiousness buyer needs specifics before benefits land. A high-Agreeableness buyer needs peer validation. SEMalytics scores all five and flags which dimensions your draft skips.
- Strategic clarity. Whether the message lines up with the business outcome you are chasing. Value prop, differentiation, call to action: coherent or contradicting itself.
- Cognitive framing. Whether the framing lowers the reader's resistance or raises it. Power positioning: placing the reader in a position of control rather than being sold to. Frame discipline: whether the copy maintains one consistent interpretive lens from open to close. Identity-safety: whether the message respects the reader's self-concept rather than implying they are deficient or wrong.
- SEO Health. Whether the copy earns organic search visibility: keyword alignment, semantic coverage, crawlability signals.
- AEO Readiness. Whether the content surfaces in AI-generated answers: clear claims, structured facts, citable specifics.
- Copy Quality. Readability, sentence variance, active voice ratio, and clarity at first read.
- Persuasion Fit. Whether the persuasion technique matches the audience's trust state: reciprocity, authority, scarcity, social proof timed correctly.
Most copy fails on one or two dimensions silently. The targeting was right, the spend was right, the copy just did not fit. SEMalytics identifies the gap before launch, not after the campaign debrief.
Frequently asked questions
What is SEMalytics?
SEMalytics is a content scoring platform that measures marketing and sales copy across 8 dimensions (Engagement, Audience Fit, Strategic Clarity, Framing Strategy, SEO Health, AEO Readiness, Copy Quality, and Persuasion Fit) and returns specific rewrites for each weakness it finds, grounded in 860+ peer-reviewed papers.
How is SEMalytics different from Grammarly, Jasper, or SEMrush?
Grammarly checks grammar. Jasper drafts generic AI copy. SEMrush ranks keywords. SEMalytics scores your content before it ships: 8 dimensions grounded in 860+ peer-reviewed papers. Know whether your copy fits your buyer's personality profile before you send it.
| Tool | Primary question | Does not evaluate |
|---|---|---|
| Grammarly | Is this correct? | Buyer personality fit, persuasion timing |
| Jasper / ChatGPT | What should I write? | Whether the draft reaches your specific audience |
| SEMrush | What keywords rank? | Psychological effectiveness, conversion fit |
| SEMalytics | Will this connect with this specific buyer? | Grammar checking, draft generation |
Last reviewed October 2026.
What kinds of content does SEMalytics analyze?
Sales emails, cold outreach, LinkedIn posts, Facebook and Google ad copy, landing pages, and sales scripts. Anything where a specific human needs to read it and respond.
Do I need to define my audience before analyzing?
No. You can analyze with just the content. Providing an audience profile (a job title, a personality description, or a named buyer) sharpens the recommendations significantly.
What research backs the 860+ peer-reviewed papers claim?
The scoring dimensions are built on academic literature in personality psychology (Big Five / OCEAN model), persuasion science (Cialdini's principles of influence), cognitive framing (Lakoff, Kahneman), and engagement psychology. Representative areas include Matz et al. (2017, PNAS) on personality-matched advertising, Costa & McCrae (1992) on the Big Five model, and Cialdini (2001) on influence. The full evidence base is at semalytics.com/science/.
Does SEMalytics use AI?
Yes. Frameworks are grounded in peer-reviewed psychology and decision science research; per-message scoring is performed by Claude. Research rigor with per-message specificity, in one pass.
Can I export my analysis?
Yes. PDF, DOCX, Markdown, CSV, or plain text. The export includes scores, top strengths, before-and-after rewrites for each fix, and the original content for archive.
Is there a free tier?
Yes. New users get free analyses to test the system before subscribing. Solo plans are for individual practitioners (founders, consultants, freelancers) who need regular scoring without a team setup. Team plans add multi-seat access, shared project libraries, and collaborative review. Enterprise plans include custom scoring configurations, dedicated support, and volume pricing for agencies or in-house marketing teams. All plans include the full 8-dimension scoring suite.
Related from SEMalytics
- SEMalytics content scoring platform for psychology-driven sales and marketing content.
- Research foundation: the 860+ peer-reviewed papers behind COS's scoring dimensions.
- Content Optimizer Platform: the full workflow for tuning copy to your audience's personality profile before publishing.
- Free content analysis tools: DISC assessment, ad copy analyzer, email subject line tester.
- Ad Copy Analyzer: free tool that scores Facebook and Google ad copy against the five OCEAN buyer personalities.
- DISC Personality Assessment: free assessment that maps DISC results to the OCEAN model used in COS scoring.
- Ad Copywriting Guide: how psychological-fit scoring changes paid acquisition outcomes versus targeting-only optimization.
- Message Intelligence: measuring how messages actually land across the full buyer personality spectrum, not just sentiment or readability.
- SEMalytics blog: research-backed content on persuasion psychology, OCEAN-fit copy, and content scoring.
Published by SEMalytics. Last updated: October 2026.
Score your next message before you send it.