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Marketing Strategy

Research-grounded marketing strategy for B2B: audience psychology, message fit, and persuasion science applied to pipeline outcomes. Draws on 860 peer-reviewed papers.

Five navy horizontal bars stacked vertically on a cream background, each with an orange checkmark, representing a five-item structural checklist.

The OCEAN Copy Checklist: Five Structural Changes for Five Buyer Types

One structural change per OCEAN dimension. What to check in B2B copy before it goes out, and what each dimension costs you if it's wrong.

A large bold speech bubble on the left and a small quiet open book on the right on a cream background, representing extraverted outward communication versus introverted inward processing.

The Extraversion Default: Why Most B2B Copy Talks Like a Conference

Most B2B copy is written by extraverts, for extraverts. That works on your champion. It creates friction with your introverted technical evaluator. Three structural fixes.

Four audit checkboxes on cream background: three navy with checkmarks complete, one orange empty at the bottom, representing the audit item that never gets run.

The Copy Audit B2B Teams Skip

Most B2B copy audits check grammar, brand voice, and A/B test results. The audit that predicts conversion (personality alignment) almost never gets run.