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Copywriting Audit

Auditing and evaluating B2B copywriting for effectiveness, personality alignment, and conversion impact.

Five navy horizontal bars stacked vertically on a cream background, each with an orange checkmark, representing a five-item structural checklist.

The OCEAN Copy Checklist: Five Structural Changes for Five Buyer Types

One structural change per OCEAN dimension. What to check in B2B copy before it goes out, and what each dimension costs you if it's wrong.

Four audit checkboxes on cream background: three navy with checkmarks complete, one orange empty at the bottom, representing the audit item that never gets run.

The Copy Audit B2B Teams Skip

Most B2B copy audits check grammar, brand voice, and A/B test results. The audit that predicts conversion (personality alignment) almost never gets run.