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ai-copy

A collection of 3 posts
Brass balance scale — single amber cube raised on the left, pile of gray cubes lowered on the right. One targeted approach outweighs many generic ones.
b2b

Do AI Copywriting Tools Actually Work for B2B? What Marketing Teams Need to Know

Do AI Copywriting Tools Actually Work for B2B? What Marketing Teams Need to Know The short answer is yes — with a qualification that most vendor marketing skips over. AI copywriting tools work for B2B. They also fail at B2B in a specific, predictable way that e-commerce and social media teams
09 Aug 2026 5 min read
Orange star shapes progressing with arrows toward a flat grey rectangle, representing AI copy drifting to generic statistical output.
brand-voice

The Personality Drift Problem: Why AI Copy Gets Blander the More You Scale It

Six months into AI-assisted copy generation, most marketing teams notice the same thing: the output doesn't feel like them anymore. The outputs are technically correct. Grammatically clean. Professionally toned. The message architecture is there. But something specific has gone out of the copy. The sentences that used to
07 Aug 2026 6 min read
The Specificity Trap: Why Senior B2B Buyers Read ‘5 Ways to X’ Differently Than You Think
conscientiousness

The Specificity Trap: Why Senior B2B Buyers Read ‘5 Ways to X’ Differently Than You Think

Most B2B senior lists skew high-Conscientiousness. High-C readers respond to specificity, not energy or benefit claims. Here's how to calibrate your copy for this.
17 Jul 2026 5 min read
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