B2B Psychology-Based Copywriting vs. A/B Testing: Why They're Not Mutually Exclusive Psychology-Based Copywriting vs. A/B Testing: Why They're Not Mutually Exclusive Most B2B marketing teams treat personality-based copywriting and A/B testing as competing methodologies. They're not. They operate at different layers of the copy problem, and teams that pit them against each other are solving
Email & Subject Lines How to A/B Test Email Subject Lines by Personality Type Most email A/B tests are designed to find a winner. The problem is that the winner is an average across people who wanted completely different things — and the test can't tell you which variant worked on whom. The fix is not a bigger list. It is a
