COS is a communication analysis tool that measures how your B2B messaging aligns with different buyer psychologies--using the same cosine similarity math that powers Google's semantic search.
4 frameworks • 8 validation gates • 860+ peer-reviewed papers in marketing psychology
Not grammar checking. Not AI generation. Psychographic segmentation for your sales content.
Your content resonates with one buyer persona--and creates friction with the rest. That's not a writing problem. It's a behavioral segmentation problem.
✓ High-Openness buyers engage with possibility
✗ Detail-oriented buyers want specifics first
✗ Risk-conscious buyers need proof before vision
Converts innovators. Loses methodical decision-makers.
✓ Analytical buyers appreciate thoroughness
✗ Big-picture buyers disengage early
✗ Action-oriented buyers lose patience
Converts analysts. Loses executives.
Your messaging attracts people who think like you--and creates friction for everyone else.
This isn't a grammar problem.
It's a decision-making psychology problem.
COS measures which customer personas your message actually reaches.
Your sales content analyzed across 4 psychology of marketing frameworks, revealing exactly which buyer personas you're reaching--and missing.
How it works: Paste your sales enablement content, LinkedIn post, or B2B messaging. Get specific recommendations for connecting with different buyer personas while maintaining your authentic voice.
Why it's different: We don't fix grammar or generate content. We show you how different personality types perceive your existing message--then guide persona development for each segment.
Before COS Analysis:
"Leading AI-powered project management platform. Agentic AI products that deliver results across projects, marketing, sales, operations, and engineering."
COS Diagnosis:
Reaches: 18% of buyer personas (innovators only)
Misses: 82% (too vague for analytical, no anxiety reduction)
Strategic Clarity: 0.18 (indistinguishable from competitors)
After: Persona-Adapted Variants
For Innovation-Focused Buyers:
"AI project management that actually understands context--not just task lists. Novel approach to cross-functional coordination."
For Process-Oriented Buyers:
"Every task tracked, every deadline monitored, every bottleneck identified automatically. Built-in accountability for teams."
For Risk-Averse Buyers:
"Proven project management trusted by 50,000+ teams. Zero-risk implementation with template library and training included."
Result: Message now resonates across all buyer personas
Single-framework content analysis tools catch some issues but miss others. COS uses four complementary frameworks--each revealing different blind spots in your buying behavior patterns.
Which customer personas your message attracts or repels. The most scientifically validated personality framework in consumer behavior psychology.
How your content activates psychological engagement through positive emotions: awe, curiosity, pattern recognition, moral elevation.
Whether your positioning is differentiated and defensible--or could describe any of your competitors.
How your reasoning aligns with audiences who prioritize transparency, autonomy, and evidence-based decisions.
Built on 860+ peer-reviewed papers in marketing psychology and persuasion psychology
A communication analysis tool built for B2B sales teams. Simple process. Powerful insights. Under 10 minutes.
Submit your cold email, LinkedIn messaging, marketing copy, or presentation deck. Any B2B communication works.
Our system analyzes which buyer personalities your message reaches--and which it misses. You'll see exactly where you're losing prospects.
Receive concrete suggestions for connecting with different personality types--not vague "improve clarity" advice.
Avg. alignment improvement
Frameworks analyzed per submission
Time to actionable insights
Example Cold Email Personalization Output
"Your email scores high on Openness appeal and uses effective curiosity mechanisms, but it misses detail-oriented buyers who need process specifics and risk mitigation. Recommendation: Add a 3-step timeline and address implementation concerns in paragraph 2 to capture analytical decision-makers."
COS solves different B2B messaging problems depending on what you do. Find your use case.
"My sales enablement content gets ignored."
COS shows you exactly why certain prospects don't respond--and how to adapt your cold email personalization to different buyer personas without sounding generic.
Result: Higher reply rates by matching message tone to prospect personality type. One of the few B2B sales tools that measures psychology, not just grammar.
Sample COS Insight
"Your outreach scores high for innovative buyers but misses risk-averse prospects. Add proof points in sentence 2 and reduce uncertainty language to capture analytical decision-makers."
"I can't prove messaging ROI."
COS delivers marketing analytics for your messaging framework. Compare versions, track improvements, and show stakeholders exactly why messaging changes matter--with scores, not opinions.
Result: Data-backed sales enablement content strategy instead of subjective debates.
Sample COS Insight
"Campaign A scores 34% alignment--appeals only to High Openness buyers. Campaign B scores 78%--broader buyer persona coverage. Recommend B for general audience, A for innovation-focused segments."
"Black box tools don't show their work."
COS uses cosine similarity--the same vector mathematics behind semantic search--combined with validated Big Five personality models. Every score is auditable. Real communication psychology, not vibes.
Result: Transparent methodology backed by 860+ peer-reviewed papers in consumer psychology and persuasion research.
Sample COS Insight
"Alignment calculated via cosine similarity between message embedding and target persona vectors. Big Five loadings: O=0.72, C=0.45, E=0.38, A=0.51, N=0.22. Strategic Clarity: 0.67 (above differentiation threshold)."
"Critical communications fail at the worst times."
COS validates high-stakes go-to-market messaging--investor pitches, product launches, crisis communications--before you commit. Reduce risk on the messages that matter most.
Result: Confidence that your message will land across different buyer personas and decision-making styles.
Sample COS Insight
"Your investor pitch scores 61% alignment. Strong on vision (High Openness) but weak on risk mitigation (High Neuroticism) and specificity (High Conscientiousness). Add traction metrics and competitive moat details to slides 3--4."
COS does what grammar checkers and AI writers can't: personality-based marketing analysis.
| Feature | Grammarly | ChatGPT / Jasper | Single-Framework | COS |
|---|---|---|---|---|
| Grammar & Spelling | ✓ Core focus | ✓ Good | ~ Basic | ~ Basic |
| Content Generation | ✗ No | ✓ Core focus | ~ Templates | ✗ Analysis only |
| Tone of Voice Analysis | ~ Basic | ✗ No | ~ Single model | ✓ Multi-framework |
| Research Foundation | ~ Proprietary | ✗ No framework | ~ One model | ✓ 860+ papers |
| Psychographic Segmentation | ✗ No | ✗ No | ~ Limited | ✓ 4 frameworks |
| Best For | Error-free writing | Fast content creation | Basic personality hints | B2B sales enablement |
They catch typos. We catch the psychological marketing gaps that cost you prospects across personality types.
Grammar is necessary but not sufficient.
They generate content fast. We analyze your content to show exactly which buyer personas you're missing.
Keep your voice. Fix the gaps.
They use one personality model. We use four complementary frameworks that catch what single models miss.
Broader coverage. Fewer blind spots.
Every framework grounded in published research on buying behavior and decision-making psychology.
COS isn't based on anecdotal evidence or proprietary "AI magic." Explore the psychology of buying research behind each framework.
Research Foundation: 860+ Peer-Reviewed Papers
Foundation: McCrae & Costa (1987), "Validation of the Five-Factor Model"
COS Application: Maps content to OCEAN traits (0.0--1.0 scale) to identify which buyer personas your message reaches--and repels.
Foundation: Wheeler et al. (2005), Hirsh et al. (2012)
COS Application: Generates persona-adapted variants that maintain your voice while optimizing psychological receptivity.
Foundation: Berger & Milkman (2012), Cialdini (2006), Haidt (2012)
COS Application: Analyzes which engagement systems your content activates--and which it misses.
Foundation: Cognitive psychology and decision science research
COS Application: Evaluates reasoning transparency and trust signals for audiences who prioritize independent thinking.
Foundation: Ries & Trout positioning theory, Porter competitive strategy
COS Application: Measures whether your message could describe competitors or is uniquely yours.
Want the complete marketing psychology bibliography with key findings and implementation notes?
Pilot Members Get Full AccessBuilt by someone who combines technical depth with proven B2B marketing results.
Revenue growth ($1.2M → $7M) through systematic communication optimization at Whitepages
Ad spend managed profitably across B2B and B2C campaigns
Years combining marketing analytics with technical systems
"Not a marketer who codes--a developer who drives business results"
David spent 13 years in Alaska commercial fishing reading behavioral patterns in unpredictable environments. The same pattern-recognition skills that predict fish behavior in changing ocean conditions now power communication intelligence for B2B sales teams.
COS isn't theoretical--it's systematic B2B market analysis combined with 860+ peer-reviewed papers, applied to sales and marketing.
Current Focus: Validating COS with 5--10 pilot partners who want measurably better communication results, not just another B2B sales tool.
Interested in the technical architecture? See the 24-module framework overview
Common questions about COS, personality-based marketing, and psychographic segmentation.
No. COS uses the Big Five (OCEAN) model, which is the most scientifically validated personality framework in consumer behavior psychology--40+ years of research, validated across 40+ languages. Unlike categorical typing systems (MBTI's 16 types, Enneagram's 9 types), Big Five uses continuous 0.0--1.0 scales for each trait, which is more accurate for buyer persona development. Plus, COS integrates three additional frameworks (HAPE, Strategic Clarity, Sovereign Mind) that personality typing tools don't address at all.
No. COS analyzes your existing content and provides specific recommendations. You maintain full creative control. Think of it as having a communication psychology expert review your messaging and say: "Here's why this resonates with innovation-focused buyers but repels detail-oriented buyers--and here's how to fix it."
Under 10 minutes per piece of content. You paste your content → COS analyzes across all 4 frameworks → You get detailed recommendations with specific improvement suggestions. Compare this to 2+ hours of guessing, A/B testing, or expensive consultant reviews.
No. COS translates consumer psychology research into actionable recommendations. You don't need to know what "High Conscientiousness" means--COS tells you: "Add specific metrics in paragraph 2 to connect with process-oriented buyers." That said, understanding the frameworks helps you apply insights across more content. We provide optional learning resources for communication skills training.
Great question. COS has built-in ethical guardrails:
Think of it like learning Spanish to communicate with Spanish speakers--you're not manipulating them, you're adapting to their communication style.
COS doesn't replace compliance review--it optimizes within your constraints. Many regulated industries have extremely risk-averse buyers (High Neuroticism), so COS helps you add clarity, specificity, and reassurance without changing claims or making unsubstantiated promises.
ChatGPT can generate personality-adapted content if you know what to prompt for. But:
Think of COS as a communication analysis tool that happens to use AI, not a content generation tool that uses personality prompts.
COS works for both--but cold outreach sees the biggest impact. Why? Cold prospects have zero relationship with you, so personality match matters more. Your first email needs to connect immediately or it's deleted. That said, COS also improves LinkedIn messaging strategy, presentations, proposals, and sales enablement content.
Perfect. COS gives your consultant or agency an objective B2B messaging framework for decisions. Instead of "I think this should be more energetic" (subjective), they can say: "COS shows this messaging only resonates with 18% of your target buyer personas--here's how to reach the other 82%."
Yes. Pilot participants get their first month refunded if not satisfied--no questions asked. We're confident COS will reveal communication gaps you didn't know existed. If it doesn't add measurable value, you shouldn't pay.
Have a question not answered here?
Contact UsB2B sales enablement tools shouldn't require enterprise budgets. Start with individual analyses. Scale when you're ready.
Per Analysis
$2.50/analysis
$5.00
Pilot: 50% Off
Solo Monthly
$24.50/month
$49.00
Pilot: 50% Off
Save $100+/month vs. pay-per-use
Start SoloTeam
$99.50/month
$199.00
Pilot: 50% Off
5 users included
~$20/user during pilot
Request Team PilotEnterprise
Custom
Starting $5K/year
($10K/year after pilot)
Not satisfied? We'll refund your first month, no questions asked.
We're confident COS will reveal communication gaps you didn't know existed. If it doesn't add measurable value, you shouldn't pay.
50% off for first 6 months. Founding members lock in standard rates for 12 months.
Pilot pricing ends January 31, 2026
Early access to our B2B messaging framework tool. 50% off pricing. Help shape the product.
Lock in early adopter pricing before we raise rates.
Your feedback directly influences feature priorities and roadmap.
Get new frameworks and features before general availability.
We're looking for B2B sales and marketing professionals who write sales enablement content regularly and want measurably better results.
Review: Applications reviewed within 48 hours.
Response: You'll hear back within one week.
If Selected: Immediate access with 50% off for 6 months, direct founder support, and influence over the product roadmap.
For technical evaluators and AI industry contacts.
COS isn't just a B2B marketing tool--it's a comprehensive framework for personality-adaptive AI communication analysis at scale.
24-Module Framework (~38,000 lines of integrated documentation):
FOUNDATIONAL LAYERS
Personality Foundation (4 modules)
OCEAN trait science • Content transformation • Persuasion psychology integration • Ethical boundaries
Analysis Engines (4 modules)
Audience profiling • HAPE/Sovereign Mind • Engagement systems • Frame transformation
IMPLEMENTATION LAYERS
Domain Applications (5) • Communication Strategy (4) • Platform Optimization (3)
VALIDATION LAYERS
Quality & Testing (1,595+ specs) • Examples & Integration (11 case studies)
1. Multi-Framework Integration
Unlike single-model personality tools, COS integrates Big Five (OCEAN), HAPE, Sovereign Mind, and Strategic Clarity into a unified communication analysis system.
2. Continuous Personality Scaling
Rejects categorical typing (MBTI, etc.) in favor of validated continuous 0.0--1.0 scales across OCEAN dimensions.
3. Semantic Equivalence Preservation
Frame transformation maintains core meaning while optimizing psychological receptivity--critical for brand messaging framework consistency.
4. Ethical Vulnerability Protection
Mandatory protocols for high-risk personality combinations (High N + High A, etc.) prevent manipulation.
5. Platform-Adaptive Optimization
13-platform constraint system ensures personality adaptation works within technical limitations (character limits, algorithm priorities, format requirements).
Current Stack:
Novel Research Synthesis:
860+ papers synthesized: 455+ on HAPE mechanisms, 175+ on Sovereign Mind, 230+ on Big Five and Strategic Clarity
Immediate (B2B SaaS Product):
Cold email personalization, LinkedIn messaging strategy optimization, landing page testing, marketing campaign psychographic segmentation
Medium-term (AI Industry Applications):
LLM communication style adaptation, multi-personality chatbot systems, context-aware AI assistants, personality-responsive content generation
Long-term (Research Implications):
Personality psychology + AI integration methodologies, ethical frameworks for AI persuasion systems, cross-cultural communication adaptation, accessibility through personality-aware interfaces
AI communication systems integration • Personality-adaptive LLM research • Nordic AI industry connections
Contact DavidKnow which buyer personas your message reaches before you hit send.
Why Most Brand Messaging Frameworks Fail
We ran a B2B competitor analysis on 30+ companies. Most messaging frameworks fail the same buyer persona coverage tests.
Global Strategy Consulting Firm
34% Alignment"Partners with leaders on strategy, innovating to net zero, building capabilities for a sustainable, inclusive, growing future."
✗ High Openness: Generic buzzwords, zero novelty
✗ High Conscientiousness: No specific outcomes
✗ Risk-Averse: Vague promises increase anxiety
AI Project Management Platform
52% Alignment"AI work platform. Agentic AI products that deliver results across projects, marketing, sales, operations, and engineering."
✗ High Openness: Jargon without context
✗ High Conscientiousness: "Deliver results"--what results?
✗ Positioning: Could describe 10+ competitors
Work Management SaaS
47% Alignment"Manage your team's work, projects, & tasks online. Stay focused on goals, projects, and daily tasks that grow business."
✗ High Openness: Generic--could describe any PM tool
✗ High Extraversion: Boring feature-list language
✗ HAPE: Emphasizes labor, not outcomes
The 5 Most Common B2B Marketing Framework Failures
✓ Feature-List Syndrome: Describes WHAT, not what it achieves
✓ Vague Differentiation: Positioning that fits multiple competitors
✓ Negative Framing: Emphasizes work/effort instead of outcomes
✓ Missing Persona Hooks: Nothing for novelty-seekers or risk-averse buyers
✓ Generic Value Props: "Deliver results"--everyone says this
These companies spend millions on consumer psychology research. They still miss 60--80% of buyer personas.